Link Strategy

Link Strategy

I have read lots of ebooks talking about search engine optimisation by using link strategy. Most will tell you that you need to create one way link from a higher ranked site to your own. If you already have a very high ranking this link strategy might work, but most newbies don't have a high ranking. This means you will have to do reciprocal linking if you are to improve your position. Content and link strategy seem to be high on the search engines list for page rank.

I know this will cause some eyebrow raising, but think about it, do you think any high ranking sites would create a link for you. It would more than likely hurt their ranking, so it doesn't seem likely they would link to your site. Link Strategy is still a very high priority and comes in real close to content. Another key to link strategy is be sure and keep all links relevant to your website. All links are not equal.

It is probably a good idea to check the keywords of any site you might wish to share links. The keywords should be similar to yours in order to keep a focused website. It would be ideal if the other site had a higher rank in the search engines; but that isn't always possible. All links that are relevant will only help in your effort to attain hiher page rank. Reciprocal links are better than no links; just keep working at finding good matches and adding links complementary to your website.